A free, plug-and-play Google Sheet that shows you exactly what it costs to win a customer, what that customer is actually worth, and whether your marketing budget is working as hard as it should be. Enter your numbers once and get your Customer Acquisition Cost, Lifetime Value, LTV:CAC ratio, payback period, and a channel-by-channel budget breakdown all calculated automatically, no spreadsheet skills required.
Who it’s for:
- Founders and small business owners who are spending on marketing but don’t have a clear read on ROI
- Marketers and growth leads who need a quick, shareable way to sanity-check unit economics before a budget meeting
- Agencies or consultants who want a lightweight diagnostic to open conversations with prospective clients
- Anyone deciding how to split a marketing budget across channels and wanting to see the trade-offs in dollars, not guesswork
Get it here – CAC/LTV Calculator & Marketing Budget Planner